Scale · Chapter 8 · AI Launch Pad
Plan My International Expansion
This Launch Pad takes you from "should I go international?" to a concrete market entry plan: your position on the international sequence, your best markets ranked by evidence, a compliance checklist, and a 30-day plan with a budget you can defend.
Bring to the session
- Current market (country) and monthly revenue
- Any international orders or inquiries received (list countries, approximate revenue)
- Product or service type (physical, digital, service, hybrid)
- Price point and currency
- Budget for expansion testing (EUR 250-500 minimum recommended)
- Website analytics: top 5 countries by traffic (if available)
- Brand promise: what do you guarantee your customers?
What you walk away with
your position on the 4-Phase International Sequence with the proof points needed to advance, a ranked analysis of 10 potential markets, an International Readiness Matrix for your business, a compliance checklist for your top-ranked market, a 5-Country Demand Test setup customized for your business, a 30-day market entry plan with weekly milestones, and a draft translated sales page outline.
The AI does the ranking and the checklists. You spend the test budget and read the results. It cannot tell you whether a customer in Rotterdam will actually click "buy." Your EUR 500 of real ad data can.
The guided version opens with The Builder's Desk
A 5-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.
From the book: Save this output, you will need it for LP 4.12. ---