Scale · Chapter 7 · AI Launch Pad
Growth Levers
``` 1. FIX YOUR PRICING (EUR 0 cost, immediate impact) Raise prices 10-20% on new clients. Track: did close rate drop more than 10%? If no: you were underpriced. Repeat. Expected impact: 10-20% revenue increase, 0% cost increase.
What you walk away with
- Conservative, Base, and Aggressive 12-month models with monthly breakdowns - Cash conversion cycle calculation - Your position on the Growth Investment Waterfall, which step you should be on right now, and what must be true before you advance to the next - Identification of which growth lever has highest impact for your situation - Monthly milestone plan for your chosen scenario - Warning flags: months where cash flow turns negative under aggressive growth - A four-level product ecosystem map (Gift, Product for Prospects, Core Offering, Product for Clients)
The AI does the arithmetic. You make the decisions. It can model what happens when churn doubles. It cannot tell you which scenario you can live with.
The guided version opens with The Builder's Desk
A 13-step guided session that structures the work, saves your outputs, and connects them across chapters. Until then, the full briefing is in your copy of the book — it works with any capable AI assistant.
From the book: Save this output, you will need it for LP 4.12. ### "Design My Recurring Revenue Model", Launch Pad 4.8